UN Women urged to invest in media sector

UN Women urged to invest in media sector
CEPO Executive Director Edmund Yakani addresses a UN Women’s workshop at Dembesh Hotel in Juba on 14/09/2021 (photo credit: Alex Bullen)

United Nations Women Organization has been urged to put investment into the media sector if women voices are to be taken into the arena of influence.

The Executive Director of Community Empowerment for Progress Organization (CEPO) Edmund Yakani said it was high time for the media to take the responsibility of promoting the agenda of women in the country.

“For the media to take full responsibilities in shaping the women’s agenda there is a need to invest in the media sector. Therefore, I would like to take this opportunity to call on UN Women to invest in the media sector,” Yakani appealed.

He made the call during a one-day consultative discussion with media houses and UN Women’s media advocacy strategy in Juba on Tuesday.

Building capacity

The activist said the UN Women need to do a lot in terms of working with individual journalists and facilitating scribes to cover women’s stories.

“The UN women need to invest in media sector if they want media to work and take the voice of women to the arena of influences. They need to fund the media in engaging media work that covers the women,” he added.

Yakani stressed that building the capacity of journalists and training media houses was key, especially when it comes to reporting on issues pertaining to women and gender.

The one-day discussion focused on the development of the UN Women Media Advocacy Strategy.

It was one of their media advocacy strategies to amplify the voice of women in regards to their role in public life, social, political, and economic agenda.

It also aimed at generating inputs of journalists and media houses in informing UN Women’s media advocacy strategy.

Yakani reiterated that the representation of women in public matters has become a major concern adding that there was a need to shape an agenda to address this and other challenges.

“As we are aware, through the agreement women have the 35 percent but the question is, are women competent [enough] to take the opportunity of 35 percent to shape an agenda to help them participate in political affairs beyond the percent they are allocated?” Yakani asked.